Elite Home Tutoring provides high-quality tutoring services to students in Orange County, San Diego, and San Francisco, offering both online and in-home tutoring options to accommodate students’ diverse learning needs and schedules. Specializing in personalized education plans, they help students excel across various subjects by connecting them with expert tutors who tailor their approach to each student’s unique goals.

Scope of Work

Elite Home Tutoring approached us with the goal of improving lead quality and quantity specifically for their in-home tutoring services. While they excelled in providing high-quality tutoring, they needed guidance in creating a digital advertising strategy. With no prior experience running ads online, our role was to develop and execute a targeted ad Google search and Facebook ad campaigns, along with optimized landing pages, to effectively reach and convert local audiences into potential clients.

Actions

Intensive research in the education and tutoring industry.
Built out and implemented GA4, Meta Pixel, and Google Tag Manager to track conversions within their website.
Created two Google Search Campaigns. One with 4 ad groups focused on specific subjects.
Created one Facebook campaign targeting parents of K-12 students.
Created static images for the Facebook ads.
Created three new website pages to utilize as a landing page and give the website a fresh look. (This is not a part of the plan and was outsourced).